Mission

"In nature, there’s no waste, so let’s model a company after nature, a waste-free company, where emissions are harmless, so that whatever we do emit is not going to harm any creature, any part of the biosphere.

Let's drive our processes with renewable energy, but let’s first reduce that energy usage to its minimum through efficiencies and a relentless pursuit of efficiency, so we can someday afford the investments in renewable energy sources. " 

Goals

That's a quote from the late, great (and much missed) Ray Anderson, formerly CEO of Interface. His achievements serve as an immense inspiration to me. Here was a business—a very commercially focused business—that had an epiphany. They realised that their business was unsustainable. They recognised they needed to change and adapt working processes to eliminate the damage they were causing—and their supply chain was causing—to the world around us.

It is a fact that every single living system on this planet is in decline. Every one. And human endeavour is the biggest single culprit. But today, we stand at an unprecedented inflexion point. The rise of artificial intelligence offers us tools of extraordinary power to reverse this trajectory. AI can optimise resource use, predict environmental impacts, accelerate sustainable material discovery, and coordinate complex systems at scales previously unimaginable.

Profit is sanity, right?

Not anymore. Purpose-driven profit is.

Such is the pace of technological change—particularly with AI's exponential growth—that we can now objectively analyse ANY business process and revolutionise it. AI enables us to model millions of scenarios, identify inefficiencies invisible to the human eye, and create solutions that are not only incrementally better but also fundamentally transformative. Ray Anderson's dream of a waste-free business community, powered by clean energy sources, is no longer aspirational—it's achievable through the intelligent application of AI for good.

We invite you to join our global community of business leaders, innovators, inventors, creators, and investors who are prepared to harness AI's potential for planetary regeneration. We'll keep you informed of the projects where AI is making the impossible possible, where we need visionary collaborators, and where we need backers/funders/mentors who understand that the future of business is intelligent, sustainable, and regenerative.

If you're in—click 'Join Us' in the header bar and we look forward to meeting you on a project that matters very soon.